MELITZANA APO ALANA

Giannoula, as chair of the cultural association, tries to promote aubergine preserves with the village women. The plot grows into a story about trade, profit and personal rivalries.

Giannoula and Rodanthi claim their place in a world that seems to belong to younger people. Trap’s language becomes their new arena: the grandmas retain their style while the imagery and music change tempo.

The production accompanied the show’s 19th season. Press features at its release describe many hours of rehearsals, recording sessions and shoots behind the music and performances on screen.

For its creators, MELITZANA APO ALANA is the series’ greatest entertainment success to date. Their October 2026 estimate places its overall reach above 30 million views across official social media and audience-created videos. This estimates views across different posts rather than unique viewers. As early as 2022, reports recorded hundreds of TikTok videos, thousands of stories and tweets, and aubergine recipes sent in by listeners. The story became part of the community’s everyday language and lived on through its own versions.