Just Beers

Musical parody opens a different door into the same universe. A recognisable rhythm becomes an opportunity for Cretan humour, summer imagery and characters who feel completely at home.

Just Beers continues the idea that began in 2016: a major international reference can be rewritten in the language of a small local community. That transformation is where the fun lies.

In Xperience More’s archive, the film is presented as a Beat It parody. Music, imagery and Cretan style work together to turn the season’s video into a standalone summer production.

The official retrospective recorded a total of 1.2 million views across the production’s channels at the time of its account. The video appeared in Greek and Cypriot media and travelled to Greek communities abroad. The song moved from the screen into gatherings and the audience’s own recreations. For its creators, it became one of the show’s summer soundtracks: a musical idea that continues after the credits as people sing and share it. The familiar melody and its Cretan interpretation tied another year to a memorable phrase.